Step-by-step Udemy course helps retail store owners increase foot traffic using storefront marketing, Google Business Profile, local promotions, partnerships, and AI, with 25 free access coupons available for a limited time
(PRUnderground) May 19th, 2026
As retailers prepare for the busy spring and summer season, Andy LaPointe, founder of Traverse Bay Farms, owner of two retail stores, and founder of OnlineAssistant.ai, is offering limited free access for a limited time to his Udemy course, How to Get More Walk-In Customers for Your Retail Store.
Built from LaPointe’s 25-plus years of retail experience, the course helps store owners, managers, and storefront teams increase walk-in traffic, improve local visibility, and build a more predictable flow of customers using practical, real-world strategies.
To support the release, LaPointe is making 25 free access coupons to retailers available through June 1, 2026, or until all coupons have been claimed.
Course link with coupon code:
How to Get More Walk-In Customers for Your Retail Store
Coupon code: D87717B8265E53B5B4D1
The course teaches retailers how to:
- Turn more people walking by the store into real walk-in customers with stronger storefront signs, clearer messaging, and better exterior visibility
- Improve Google Business Profile visibility so more local shoppers can find the store in search and maps
- Use local promotions, events, nearby attractions, and partnerships to create a steadier flow of new customers
- Track walk-ins, peak hours, and traffic sources to see what is working and where to improve
- Use AI prompts, worksheets, and a 30-day action plan to build a repeatable retail traffic system
The Udemy course includes 2 hours and 27 minutes of on-demand video, 8 articles, 27 downloadable resources, full lifetime access, and a certificate of completion. It is beginner-friendly and built for real store owners. No formal marketing background is required.
The training is especially relevant for gift shops, boutiques, specialty food stores, farm markets, wellness stores, and other local retailers, including single-store and multi-location businesses.
“Spring and summer can make a major difference for many local retailers,” said Andy LaPointe. “This course was created to help store owners stop guessing and start using a practical system to improve visibility, attract more nearby shoppers, and build stronger walk-in traffic.”
LaPointe brings direct retail experience to the training. In 2001, he and his wife launched Traverse Bay Farms and grew it into a nationally award-winning gourmet food brand, with 38+ national food awards, with two company-owned retail stores, online sales, and product distribution across 42 states.
In addition to the course, retailers can also download LaPointe’s free book, The Hometown Advantage: How Small Businesses Can Use Local Culture and AI to Outsmart National Competitors, from OnlineAssistant.ai.
“Retailers do not need more random tactics. They need a clearer system,” LaPointe said. “This course is designed to help independent store owners improve local visibility, attract more walk-ins, and make smarter decisions week after week.”
About Andy LaPointe
Andy LaPointe is the founder of Traverse Bay Farms, a retailer, entrepreneur, author, speaker, and founder of OnlineAssistant.ai. He owns two retail stores and has more than 25 years of business experience helping companies grow through practical strategy and stronger local visibility.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime
— Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.
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Original Press Release.
