(PRUnderground) May 19th, 2026
Across consumer products, caffeine often reigns supreme, providing energy and focus to millions including athletes in daily life. However, for those with sensitivities to stimulants, it can be difficult to find a supplement that fits their needs. Meeting this untapped demand is BlackLabel Supplements, an industry leader renowned for their NSF-Certified for Sports products who have launched their Pure Power non-stim pre-workout to provide powerful support to athletes of all backgrounds without relying on caffeine.
“Caffeine is an incredible tool, but we often forget that it’s not for everyone,” said BlackLabel CEO and Founder Troy Bell. “For all of the positives we receive, such as increased alertness, lowered fatigue, and renewed energy, too much can cause negative side effects like heart palpitations, anxiety, insomnia, and tremors. And this threshold is different for everyone, with many people unable to have caffeine at all for their safety.”
“In our journey of developing products accessible to all athletes, we knew we wanted to design a supplement that could deliver power and endurance for a worthwhile workout, all without the risks associated with caffeine use. The result truly earned its name ‘Pure Power.’”
Available as flavored powder scoops added to standard 16oz water bottles and consumed 30 minutes before a workout, Pure Power utilizes Creatine and PEAK ATP in order to optimize muscle contractions while increasing nutrient delivery to muscles and the brain. Through tapping into the body’s natural energy reserves, the formulation helps athletes build 2.5x more strength and doubles lean muscle, encouraging better performance and strength (such as heavier lifts and stronger reps) while speeding up physical recovery. Athletes can enjoy Pure Power in both Hibiscus Lemonade and Peach Ring flavors, all while knowing that the product’s ingredients have been third-party tested and are free from banned substances or incorrect labels.
According to the American Medical Association, about 85% of adults in the United States consume 135 milligrams of caffeine daily, or about 12 ounces of coffee. While the FDA classifies amounts under 400 milligrams as safe for daily consumption, the amount needed to feel effects can vary, with many experiencing jitters or worse issues at different levels. As reported by Cleveland Clinic, caffeine sensitivity can result in headaches, nausea, irritability, rapid breathing, and increased blood pressure. People can also experience caffeine overdoses, leading to hospitalizations or even death.
“When it comes to supplements, the average person is seeking something that they feel will make them stronger, but they don’t always consider the negatives,” added Bell. “For example, when caffeine in a supplement is combined with other sources like coffee or energy drinks, the results can be catastrophic.”
“In founding BlackLabel Supplements, our priority has always been providing safe resources for rising athletes, and we are proud to be able to use our platform not only to improve performance on the field, but to educate everyday consumers on safe practices. We look forward to expanding our reach as these platforms grow.”
As stated on the official NSF-Certified for Sport website, they are “the only independent third-party certification program recognized by the United States Anti-Doping Agency (USADA), Major League Baseball, the National Hockey League, and the Canadian Football League”, as well as recommended by numerous organizations seeking to mitigate the risks of contaminated dietary supplements.
BlackLabel Supplements’ products can be purchased on Amazon.com, VitaminShoppe.com, and OneLavi.com. Last year, the company was also showcased on nationally-aired series ‘American Trends & Lifestyle’ (ATL): https://americantrendsandlifestyle.com/blacklabel-supplements/
For more information, visit https://blacklabelsupplements.com
About BlackLabel Supplements:
Founded by healthcare executive and former athlete Troy Bell, BlackLabel Supplements is redefining trust in the supplement industry. Each product is formulated by elite athletes and experts using clean, effective ingredients– free from unnecessary additives– and rigorously tested to ensure safety, efficacy, and NSF Certification for Sport.
BlackLabel has earned the trust of multiple Major League Baseball (MLB) and National Football League (NFL) teams, including the New York Yankees, Green Bay Packers, more than 300 collegiate athletes through Name, Image, and Likeness (NIL) partnerships, and elite athletes including:
- Tanner Conner – NFL, Miami Dolphins
- Shelby Neal – 3x CrossFit Games Athlete
- Colten Mertens – 4x CrossFit Games Athlete and currently #1 ranked Male Worldwide
- Tyson Gunter – Team USA Paralympic Track & Field
- Robert Oberst – Former Professional Strongman
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Original Press Release.
